Ten years in digital advertising, a CMO role at a workplace-intelligence platform, a family leather-goods business, and a habit of automating anything that repeats. A few different things — gathered in one place.
What I Do
Paid media is where I started — but it's not the whole picture. Here's the range.
Search, Shopping, Display & YouTube campaigns built to convert — plus GA4, Tag Manager, and Looker Studio. 10 years, $1M+ managed, 60+ clients.
ExploreSpreadsheet engineering with macros — salary generators, cost calculators, invoice systems — and no-code workflows in Make.com and Notion that run themselves.
ExploreOur family business — premium leather menu folders, bill folders, placemats and more for restaurants, hotels and hospitality spaces across Lebanon.
ExploreLeading marketing for a B2B Workplace Decision Intelligence Platform — turning occupancy and utilization data into decisions leaders can trust.
ExplorePractising since 2021 — what started as curiosity became one of my biggest passions. Now deepening the practice and working toward teacher training.
ExploreThere's more — I'll add it here as it takes shape.
In Short
I'm Michel Berberi. I studied marketing at LAU and have spent the last ten years in digital advertising — but I've never stayed in one lane. I build the tools that make work faster, help run a family business, and lead marketing at a growing B2B platform.
The common thread: turning messy inputs — ad spend, spreadsheets, occupancy data — into clear decisions and real results.
More About MeGet In Touch
Whether it's a campaign, a collaboration, a leather order, or just a conversation — I'd love to hear from you.